We are Kings of the Wild Frontier.

We believe in going further – in finding new thresholds and helping people discover what they are truly capable of.

Our approach is underpinned by ongoing work with some of the world’s highest performing endurance athletes. This knowledge and experience informs our work with those looking to explore their own potential; we take what we’ve learnt and apply it to a world where frontier-finding is balanced with work, family and a host of other commitments.

It’s not a destination, but a process, and we’re here for the journey.

EXPLORE OUR PROGRAMMES

Who We Are

From Ironman world championships to professional motorsport, endurance gravel rides to ultramarathons, our multifaceted team combines elite-level knowledge and experience to deliver highly focused training plans.

We not only offer the insight to perform at the highest level — some also do so themselves.

Sam Village MSc

FOUNDER & PERFORMANCE COACH

Cristian Stanis

SPORTS THERAPIST

India Lee

PERFORMANCE COACH

Ben Hammond MSc

PERFORMANCE COACH

Heloise Brown

STRENGTH & CONDITIONING COACH

Jen Newbery BSc MCSP

PHYSIOTHERAPIST & PERFORMANCE COACH

Paddy Wright

RUNNING & STRENGTH COACH

MEET THE TEAM

Our Elite Athletes

Alongside our bespoke programmes for elite athletes and individuals, we have a range of meticulous plans that we’ve created for frontier exploration – all informed by our experience across a multitude of performance areas and endurance sports.