We are Kings of the Wild Frontier.
With over a decade of measurable results in helping athletes reach sustainable high performance, we offer an unrivalled commitment to supporting amateurs and professionals in the pursuit of their goals.
No simple solutions to complex challenges.
We take a multi-faceted approach to your training. From accessible training plans, to bespoke solutions, we are able to cover all physical and psychological preparation for competition, from strength and conditioning, to medical assessments and sleep analysis.
Our own frontiers.
We each define our own frontiers. To some, it’s becoming world class. To others, it’s graduating from marathons to ultras. We are here to help you perform at the highest level possible, and to find your frontier.

Our Training Philosophy
Our approach to training operates under six key pillars.
Competition
KOTWF’S core principles and coaching has come from our experience in professional sport.
Awareness
We want to educate athletes to have the awareness to thrive in competition when they are unsupported.
Growth
Developing high performance behaviours to become a driver of sustained personal growth.
Adventure
Developing new life experiences outside the athletes comfort zone.
Support
A support system that allows the athlete to maintain physical and psychological trust in their abilities.
Challenge
A support system that allows the athlete to maintain physical and psychological trust in their abilities.
Meet the Team
From Ironman world championships to professional motorsport, endurance gravel rides to ultramarathons, our multifaceted team combines elite-level knowledge and experience to deliver highly focused training plans.
We not only offer the insight to perform at the highest level — some also do so themselves.
Sam Village MSc
FOUNDER & PERFORMANCE COACH
SPORTS THERAPIST
Heloise Brown
STRENGTH & CONDITIONING COACH
Paddy Wright
RUNNING & STRENGTH COACH
Jen Newbery BSc MCSP
PHYSIOTHERAPIST & PERFORMANCE COACH
India Lee
PERFORMANCE COACH
Ben Hammond MSc
PERFORMANCE COACH
Find Your Frontier.
From ready-to-execute, to bespoke, we have a host of training programmes available to help you find your frontier.